Keyword advertising, also known as a sponsored search, is a guaranteed method of driving visitors to your website. You "bid" a certain amount of money per click through to your website and the person who bids the most will usually appear at the top of the search results on a keyword string, the second most will appear second etc. The logic is that the more you pay compared to your competitors the more successful your advert will be.
However, keyword advertisting is more of an art than a science and it involves more than just paying for click-throughs. An advert for a better suited website can still rank higher than one that has bid more on the same search phrase; this is where our expertise really helps.
We can minimise the cost per click by optimising the content on each page for Google, Yahoo and Microsoft's Bing as well as other search engines and by creating a well-targeted advertisement. By fine tuning our approach we ensure an economical way to use a highly effective medium and thereby provide a definite, quantified increase in the volume of traffic and the quality of visitors to your website.
Creating A Campaign
In order to maximise your exposure we work out what keyword strings are right for you; by starting with the obvious and their synonyms, we devise a comprehensive list of key terms that are suited to your website.
The adverts are developed so that they are relevant to the page the visitor will land on, ensuring that they have a call to action, this has been proved to increase your click through rate.
Results You Can Measure
One of the key benefits of keyword advertising over all other forms of advertising is that every single person delivered to your website can be tracked, allowing you see exactly how much extra business you have gained. The three main search engines that we recommend you advertise on are Google, Yahoo, and Microsoft's Bing. These are the biggest and they all have powerful tools that collect a large amount of incisive data.
Minimising The Cost Per Click
Once a campaign is underway our job is then to increase your rate of return by analysing its spending and activity. We see which ads are working below par and improve these, this can be done by using negative keywords (words that stop your ad being displayed) ensuring that the ads are targeting the right people, removing all unnecessary spending.
Talk To Webfangled
If you think that we can be of any service that we might provide for your business then please get in touch, we love everything internet and it is cost-effective to work with experts at Webfangled.
Talk to Webfangled
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