Traffic Analysis - Observing your users

The next part involves us looking at the Culture of your websites users.  We are able to observe and analyse how your customers are interacting with your Website. 

it is a powerful tool in coming to understand the actual behaviour of your users.  This helps us to give you further suggestions of the possible areas of expansion and improvement of your Website.

What Information Can Be Provided?

google analtics

A screen shot of google analytics

As well as being a tool in the progression of your website traffic analysis can all  This could be useful for your own statistics and enable you to get an idea of who your client base is.  It also means we can work out how productive your website is and make it even simpler and more affective to use.

  • The number of people who visit
  • Where they live or are based
  • How long they stayed looking at the website and where they leave your site
  • The number of pages they visited
  • The type of system or browser they use
  • What method they used to find your site, and
  • The keywords they are using to access your site.

Using The Information Wisely

At Webfangled we are able to piece all this information together to monitor every aspect of your business.  This is all to give you a clear picture of how your business is faring online.  At this point we can look at the information to come up with ways of increasing your conversion rate. 

The conversation rate looks at the ratio between visitors to your website and the desired actions we want to achieve, such as purchase or booking through your site.  Our tracking devices can tell us exactly where a visitor leaves your website, so we can continually make improvements to ensure that all aspects of the site is easy to navigate through. 

We can also see how our marketing strategies have affected the traffic of your website.  This data helps us to further tailor  our marketing to your needs and get the maximum amount of visitors to your site.  In particular, it helps us with key word advertising as it highlights how people are getting to your site.  With all of this information we are able to make sure you are getting the most out of your budget and the best quality product.

Talk To Us At Webfangled

If you want to find out more about how we track your Websites' success then contact us, and we will tell you more.