Search Engine Optimisation (SEO)
People search for what they are looking for on the web by typing a string of keywords into a search engine and trawl through the results based on the title and description of the web pages found. A search engine finds all the web pages that exist on the web containing these keywords and then using a fairly hefty and complicated algorithm they rank these pages by relevance.
This algorithm takes into account the popularity of your website, how well constructed it is, how long visitors spend using it, the quality of websites linking to it as well as a wide range of other factors. Nobody really knows with any certainty what kind of importance the search engines place on these different aspects so we strive to ensure we do everything possible to make sure the websites we build are optimised.
And it works, we have a fantastic track record of helping business perform exceptionally well on the different search engines.
Getting To The Top Of The Search Engines
Getting to the top of the search engines is not especially complicated to achieve, it is just a case of knowing what to do, our success on the search engines is based on our in-depth knowledge of the factors that effect the way search engines rank websites.
We consider SEO to be part and parcel of the website building process and it is something we place a high level of importance on. There are many different factors that on their own will not make a huge difference but it is the combined affect of doing all of the them that gets results.
A further way to improve your search engine ranking worth mentioning is by having inbound links from other reputable website. For example a link to your website from an article on the BBC website would have a vast affect your rankings and web traffic.
Content Content Content
There is no substitute for content, your website needs to have the information about your business, all SEO does is to make it easier to find. Our professional copywriting is service that could help you get this information on your website, however if you would like to write your own pages and articles we will happily assist you to ensure the are written in such a way to maximise their performance on the search engines.
Sponsored Search
Once a website has been built, getting it up on the search engine rankings without increasing the actual content involves paid listings (keyword advertising). When you combine a good natural listing with keyword advertising you will find yourself with a website well placed on the search engines.
Find Out More From Webfangled
If your are interested in finding out how Webfangled can help your business succeed on the search engines get in touch. We are happy to answer any queries or question that you may have.
Talk to Webfangled
Our team of sophisticated geeks are are happy to answer any questions about the internet and how we can make it work for you.
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Business Link consider a website to be fundamental in the success of a new venture, and as such they may meet up to half of the development cost of your new website.
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